What is the name of your business, product or service? What products or services do you offer? Do you have a slogan or byline?
Does your company have a set of values, and mission, vision, purpose, and positioning statements?
How did your company begin? What is the WHY behind your business?
Who is your audience? Who is your primary demographic focus? How do you see your business engaging with them?
Who are your biggest competitors? What do you do better than them? What makes you different than them?
What is your favorite and least favorite color? Explain why.
Name a brand logo that you like and explain why?
Example: Traditional, Modern, Fun, And Serious